Customer Relationship:

The effort made by Apple should be difficult to see when a person see how Apple computer users (and others) are in love with all apple products, even if those people don’t won any of apple products. In shorter words, Apple customers are very loyal and it is clear since they pay much more money to own purchasing them. Apple’s customers have a higher switching costs than all in the same categories, in the field of iTunes , I really know no real competition players yet.

Customer cerements

High-end Mass market

Channels:

Internet (through Apple website), Apple stores, and retailers

Revenue Streams:

High-volume content revenue

Offer:

 Music over the Internet that can be download at anytime, anywhere.

Key activities

Apple has Hard and soft ware products, coupled with excellent marketing and sales forces. Actually this excellent is shown throughout the Supply chain management

Key resources:

·      Great collection and extensive  /up to date content.

·      Agreements

·      Itune software

·      And above all, Apple brand 

I think of Apple as the gold standard when excellence to be measured for companies that has physical products. This is a result of all the integrated effort in all department of this firm. Yet, what I belive is the strongest is the strategic management has has fully digested their business model , not even that , but , they added adaptability to it ...