I see Internet is the media through which almost all business are to done through. It is like the traditional market meaning. As the Sutherland mentioned , it is not an option any more . It is a matter of a survival , can you imagine a bank without an online service?. However, this view can be turned upside down , by looking at Internet as chance not as a change. For example , Internet has changed the way procurement done. Nowadays , almost each company has equal access to all providers , which -in general - better than the old way of doing procurement business.
just s minor hint for all company , if you still serving customers like those you used to serve before 30 years , then ok you can just ignore the internet , but I know you know that people now are different , then you should do the business as the way people likes you to do
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